I used to visit the peanut M&M jar about 7 times on the days I had to write blog or email copy for a tech start up (where I was the Director of Marketing). It would take me freakin’ EONS to figure out what to write, what the title and…

Being an entrepreneur means you have to do all the things — taking out the trash to developing the high-level marketing strategy; designing your own IG posts on Canva to forecasting revenue for the year. It also means that you are in charge of sharing your personal brand story. …

At 19, I left college, sort of a mess. After a devastating crash in a downhill ski race a couple years earlier, I had finally given up my dreams of making the U.S. Ski Team — I had made the development team, but that was not my ultimate goal. Ski…

Do you ever have that dream where you’re on a stage, ready to deliver a motivational speech to your team, you’re chalk full of confidence, then your speech falls flat, and everyone walks out shaking their head thinking “ugh, I need to find a new job?” Whew! That one makes…

I have a biscuit problem. Savory or sweet — I’ll dip those suckers in anything. My gateway drug was Pillsbury Grands. Then Whole Foods graduated me to the organic version (Immaculate Baking’s Flaky Biscuits). It wasn’t my fault — they looked pretty in the refrigerated section. Then recently, as Covid…

Oh hey! You made it to the end of your goal setting journey! You did all the work, you ticked off all the tasks — even during the maelstrom that is COVID — and now you have a treasure map leading you to the finish line. But first! You need…

A ski racing coach growing up told me all pain was worth it. But when I suffered a near career-ending crash, that message felt dramatic and unfounded. …

“My personal story sucks. I don’t even have a brand story because I don’t have any massive hardships like him. I haven’t had any huge successes like her — I mean, I just haven’t done anything THAT interesting. So what am I supposed to talk about?” This you, my friend…

We all try to one-up each other, especially when we’re swapping stories. Sitting around in a group of friends or colleagues, it’s way more fun to try to have the saddest, funniest, or most hard-fought victory of anyone in the group. …